A new version of the much-loved children’s wildlife guide i-SPY Butterflies and Moths has been published for the first time in a generation, coinciding with the 70th anniversary of the renowned i–SPY series.
The book has long been name checked by many of today’s professional and amateur naturalists for helping to spark their interest in the natural world when they were young.
Butterfly and moth scientists at BC provided advice on text and images for the new version of the book. i-SPY encourages children to look closely at their surroundings, in this case for butterflies and moths, to earn i-SPY points.
Sightings of rare and uncommon species generate the most points with the UK’s two rarest butterflies – the Large Blue and High Brown Fritillary both scoring a maximum of 40 points.
The i-SPY series launched 70 years ago this year in 1948 when Charles Warrell, began selling small paperbacks in his local Woolworths.
As the series' popularity soared, so did the number of i-SPY titles available to spot. The series was supported by News Chronicle in the 1950s, then published by the Daily Mail until the late 1980s, when publication was taken over by Michelin.
Laura Waddell, Editor of the series at Collins said: “At their heart, i-SPY books encourage children (and adults) to have fun paying attention to curiosities all around them, as well as learning more about the world beyond their doorstep, so working with the passionate team at Butterfly Conservation on i-SPY Butterflies and Moths was a natural fit.
“As a publisher there is nothing more rewarding than thinking of another generation finding small joys and discovering new interests with these books as their guide!”
Professor Tom Brereton, BC Head of Monitoring said: “I used to carry one of these guides around with me all the time as a kid when I first became interested in butterflies and moths.
“There was always a certain thrill about spotting something rare and adding up your points. I’m sure this new version will have the same effect on youngsters just starting out on their own personal wildlife journeys today as it did with me all those years ago.”
i-SPY Butterflies and Moths is available in paperback at a price of £2.99.
Over 18 million copies of Primary Times magazines are distributed every year through primary schools in 59 regions across the UK and Ireland.