Helping Neurodivergent Minds Thrive: A Family-Run Business Making a Big Impact
A small family business from Nottingham is making a big difference for neurodivergent individuals across the UK. Founded by parents of neurodivergent children, Squiggles N Giggles Sensory offers a trusted range of sensory tools and toys that are tried, tested, and genuinely effective.
Driven by personal experience and a mission to make sensory support more accessible, Squiggles N Giggles has become a go-to name for families, carers, and educators looking for affordable, practical solutions.
“As parents, we know how overwhelming and expensive sensory support can be,” say the founders. “So we created a space where families can find products that are actually helpful—because we’ve tested them in our own homes.”
What makes them different? Every product stocked by Squiggles N Giggles is:
• Personally tested by the founders’ neurodivergent children
• Chosen for real-life value, not marketing trends
• Designed to support focus, calm, emotional regulation, and sensory exploration
From calming aids to fidget toys, the company’s handpicked selection supports people of all ages in managing sensory needs at home, in school, or on the go.
“If it doesn’t work for our family, we won’t sell it,” they add.
Special Offer!
To welcome new customers, Squiggles N Giggles is offering a free surprise gift with all first orders over £15. Simply email the team after placing your order to claim your bonus item.
Families, carers, and professionals can explore the full range online and discover the products loved most by the Squiggles N Giggles community.