Building Bake a Difference - the Fundraising Story

When Sammy de Laszlo was diagnosed with Duchenne muscular dystrophy in 2012,  parents Oliver and Tricia were determined to  fundraise for Muscular Dystrophy UK (MDUK.)

Donating towards research into finding cures and treatments by doing school cake sales was the obvious thing for them, but it was also ambitious because most schools’ knowledge of muscular dystrophy conditions is limited.

Undeterred, in 2014, Bake a Difference was officially launched in South West London.

Oliver said: “We met former MDUK CEO Robert Meadowcroft at an annual Conference.

It was a huge boost to be told that he loved the idea and wanted to trial it on the MDUK calendar."

Fast Forward seven years and Sammy is now 12. He has now sadly lost his mobility.  But their aim is still the same. To raise awareness and maintain hope for that vital cure for children like Sammy and others.

“Watching our campaign evolve over the years has been incredible! Giving us the inspiration and passion to keep going to raise funds for the charity.

We are hugely proud of Bake a Difference. The fact it’s grown across the UK, Scotland, Ireland and Wales is a huge testament to the team."

It has gone on being a huge, exciting challenge with some outstanding moments.

“Primary Times is a top example of when things go well. This August we managed to secure support from Primary Times to support us nationwide. "

“This is like winning gold at the Olympics and it is really exciting because having a company believe in our vision and share it, goes a long way to helping us raise the profile of our campaign."

"When people ask me what it’s like being the co-founder of Bake a Difference and why we fundraise, I say because lots of families enjoy baking! And we have always wanted to put the fun back into fundraising! And I ask them if they can be the secret ingredient to help bake a difference?

Now in our seventh year and I have to pinch myself when you look at how far we’ve grown and the support we’ve had along the way."

 “The future is simple. We will continue to grow Bake a Difference across the UK!”

 Since 2017, the Bake a Difference campaign has raised £29,624.50.

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