Award winning retailer Paperchase are launching brand new fashion led crafting workshops, helping secure its position as the leading Arts & Crafts retailer on the High Street.
Initially launching in their three flagship stores, (London, Manchester and Glasgow) customers can experience 14 brand new beginner level workshops across six themes, from pom-pom making to scrapbooking, kids’ crafting to die-cutting.
Joe Irons, Chief Customer Officer at Paperchase explains “We’ve always known that like us our customers are creative, but with our new reward card ‘Treat Me’ that we launched last summer, we were able to ask our customers directly what hobbies and experiences they were interested in. One-third of those asked said they were interested in Arts & Crafts and so we felt there was an opportunity to provide accessible workshops where we can help customers learn new skills and nurture their creativity, whilst in a fun social setting.”
With trained crafters brought in for each of the three stores, each workshop ensures a fun and exciting experience, with a focus on quality product and learning new techniques to take home. Workshops range from one to two hours and are available throughout the week, including lunch times and after work hours.
Tickets for the workshops begin at £10 and bookings can be made in store or online at Paperchase.co.uk. Initially being offered at a discounted rate to it’s Treat Me customer base, Paperchase will also be providing How To videos and additional craft content online.
With the launch of the first public workshops this weekend, Paperchase are looking to further expand their offering to more stores within the next year, making craft available to more customers nationwide.
Find out more about each of the six themes here: Scrapbooking: paperchase.co.uk/project-craft/scrapbooking Pom Poms: paperchase.co.uk/project-craft/pompoms Card Making: paperchase.co.uk/project-craft/card-making Kids Craft: paperchase.co.uk/project-craft/kids-craft Paper Flowers: paperchase.co.uk/project-craft/paper-flowers DIY Stationery: paperchase.co.uk/project-craft/diy-stationery
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