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Almost 30% of 6-15 year olds have been bullied in the last year
Almost 30% of 6-15 year olds have reported being bullied in the past 12 months, but the significance of cyberbullying could be overstated, with children almost five times more likely to be bullied in school.
These were two of the findings of a major research study, commissioned by Immediate Media Co, in conjunction with the Anti-Bullying Alliance (ABA) to launch a campaign called ‘Hands Up! Let’s Stop Bullying For All.’
The research features an Immediate Media survey of 6-15 year olds from a sample provided by Panelbase. It also features an Immediate survey of parents of under 5-year-olds. It found that 87% of bullied children have faced it in school. Almost 1 in 5 have been exposed to bullying via social media despite 40% of children perceiving that cyber bullying has increased in the past year. The findings show bullying remains rife with some 65% of 6-15 year old kids reporting either witnessing or being bullied in the past year, however 56% of respondents are unsure of how to get help if they or someone they know is being bullied, while 15%of those being bullied have not told anyone.
Some of the other key findings include:
- A third (33%) of respondents do not consider ‘leaving out or excluding other children’ to be bullying.
- Over 8 in 10 bullied children told their mum about being bullied. Around half had told a teacher and slightly less had told their dad.
- Nearly 1 in 5 (17%) r bullied children have had to miss school as a result of bullying. 1 in 5 (21%) have taken a different route to school to avoid bullies.
- 76% of respondents believe bullying occurs as a means of showing off.
- The majority (54%) of parents of children aged five and under are concerned about their children being accepted. Their child(ren)’s ability to make friends and being accepted for difference are the top reasons for concern.
- 2 in 5 parents of children aged 5 and under who attend nursery/reception have experienced them coming home upset.
- Just over half (56%) of respondents are unsure of how to get help if they or someone they know experiences bullying.
- Nearly half (48%) of respondents would be nervous about telling someone about bullying
The survey findings are to support a campaign launched by Immediate’s Youth and Children’s titles, which have come together to create an initiative to combat bullying in schools. All 24 magazines and five websites are working towards a common cause for the first time. The aim is to create unprecedented noise and awareness for the campaign billed ‘Hands Up! Let’s Stop Bullying For All’, endorsed by the Anti-Bullying Alliance (ABA). The campaign is expected to reach more than a million children aged 18-months to 16-years across Immediate’s portfolio of brands and websites with age appropriate messages for each audience.
About the campaign
‘Hand Up, Let’s Stop Bullying For All’ is a year-long campaign, which will see Immediate’s youth and children brands running features with advice and guidance aimed at tackling bullying and celebrating diversity. The campaign is expected to reach more than a million children aged 18 months to 16 years across Immediate’s portfolio of brands and websites with age appropriate messages for each audience. We have a series of case studies and parents able to talk on this topic.
The full list of titles and websites taking part are:
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Pre-School Magazines Mister Maker |
Pre-Teen Magazines Girl Talk |
Websites Dr Who Adventures |