National campaign reveals we throw out equivalent to 300 million burgers every year

People in the UK throw away 34,000 tonnes of beef every year, which is equivalent to 300 million beef burgers, according to figures released by Love Food Hate Waste.

The national campaign has joined forces with television presenter and farmer Adam Henson to launch the Meaty Issues campaign, calling on Britain to make the most of their meat.

Love Food Hate Waste research shows much of the waste, worth £260 million annually*, could be avoided through taking small steps at home, like planning meals in advance, storing food better, understanding date labels, serving the right portions and cooking with leftovers.

Beef is really popular in our kitchens, as shown in a new poll of over 2000 UK adults commissioned by the campaign.

Spaghetti Bolognese was named the country’s favourite beef dish, as one in five Brits (20%) picked it as their most frequent beef dish to eat at home. This was followed by the traditional beef roast dinner (18%) and a steak dinner (12%).

However, not everyone got around to using it up - one in six (17%) of those who bought beef said it had gone to waste as they left it to go past the use by date. Almost one in ten (9%) admitted they’d thrown it out after leaving it uncovered or in an open packet.

Only three out of ten people who buy beef plan meals in advance before shopping for it (30%) and just 19% make sure to check how much they have in the fridge before going to buy more.

Richard Swannell, Love Food Hate Waste, said: “Our research has shown that despite our love of beef in the UK, we still throw away hundreds of millions of pounds worth every year, with an equivalent weight to 300 million burgers, (alternatively this is the weight of 150 million steaks†).

“That’s why we’ve launched our Meaty Issues campaign, to encourage people to get the best out of their beef and other meats, saving them money and helping the environment.”

Farmer and television presenter Adam Henson has also backed the campaign.

Adam said: “As a farmer by trade, I’m passionate about the issue of wasted meat and how to minimise it - I’m fully behind Love Food Hate Waste’s campaign to highlight the issue. Beef is one of our favourite meats in the UK, and we really should be doing everything we can make the most of it once we’ve put it in our shopping trolleys.”

Love Food Hate Waste is also on the hunt for Britain’s best leftover beef and meat recipes. To find out more and learn more about the Meaty Issues campaign, visit: www.lovefoodhatewaste.com/meaty-issues

Top tips for getting the best from beef from Love Food Hate Waste

And there are lots of other ways to make the most of all of your meat:

Take a ‘shelfie’ to avoid doubling up. Taking a picture of your fridge before you go shopping means you won’t be doubling up on items you already have.

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