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Cadbury Easter giant egg hunt with a difference sparks new Loch Ness Monster Sighting. Residents of Dover have also seen strange sights!
For the past 24-hours visitors to the famous Loch Ness in the Scottish Highlands have
been astounded by the appearance of another large shape in the water. The silhouette, with three
distinct humps, is reminiscent of photographs purported to show The Loch Ness Monster and has
been seen slowly rising out of the water.
Local Loch Ness expert, Nessie hunter and marine biologist Adrian Shine commented at the Loch today. Adrian is also the proud leader of the Loch Ness & Morar Project* and Loch Ness Exhibition Centre. He has been engaged in fieldwork in the Highlands since 1973 and has seen just about everything on these waters. Apart from this!
Adrian said, “It was an amazing sight today and it's been a special experience to see something so
magical come out of the Loch. Hopefully this will stimulate more interest in this majestic area and
conservation of it for wildlife and any beasties that might be down there.” However, it was
confirmed today that the shapes aren’t Nessie, but rather three enormous Cadbury Easter Eggs,
each roughly the height of a double-decker bus, rising from the water on a floating barge: A
spectacular feat of engineering.
“We can only speculate that the Easter Bunny has left these three massive Easter eggs for her friend,
Nessie, AKA The Loch Ness Monster,” said Claudia Miceli, Senior Brand Manager for Cadbury Easter.
“We were very happy to be called out to investigate and have been inspired whilst here to donate
both to the Loch Ness Project and to the local RNLI lifeguard service. Our Joy Team have left baskets
of Cadbury goodies at hotels and B&Bs in the area for all the Nessie fans to enjoy.”
The stunt forms part of a wider Cadbury Easter campaign that aims to make Cadbury synonymous
with this seasonal time of year, whilst also building on its heritage in Easter egg hunts and its
partnership of 15 years with The National Trust. As part of the campaign the brand has also launched
a range of egg-cellent new products helping further cement Cadbury’s role in Easter.
Claudia Miceli: “For many years Cadbury has always been part of Easter in family homes and this
year is no different. In our new advert the Easter bunny is a fluffy deliverer of joy who excites families
around the country in the lead up to the Easter egg hunt weekend by playfully hiding eggs
everywhere. By teasing the mystery of Loch Ness we're celebrating the playful magic of Easter time
and Nessie herself". “Be on your look out though” Claudia adds, “We have hidden more eggs in other parts of the country!”
Sightings have been reported further afield than Loch Ness; The Easter Bunny has been
very busy! Who put these here! A lone boater wonders what is going on.
The eggs were raised and lowered beneath the surface using flotation bags controlled from the shore.
Adrian Shine says, "The oddest sight in 25 years of work in Loch Ness"